Craft Beer Packaging: Sometimes It’s Not Just What’s Inside That Counts

Craft, independent and microbrewers are using creative packaging on both cans and bottles as a way for their products to stand out on the shelves. Even when the cans are available only at the source, a label or design printed directly to the substrate helps provide an identity – an instantly recognizable image and brand. “With more craft breweries selling thousands of brands at retail, the beer choices for consumers are seemingly endless,” Weber Packaging’s Linda Roser said. “New beer varieties...